LAURA TUCKER

Stopping the scroll with your brand’s personality is what I do best. I create content that connects, leading to growth that sticks. 

EXPERIENCE

BigOrange Marketing — Content and Social Media Strategist

March 2024 - Present 

  • Developed and implemented organic social media strategies for B2B and B2C clients, as well as for BigOrange’s accounts.

  • Created monthly content calendars, social copy, branded graphics, and video content tailored to each client’s goals and platform-specific best practices.

  • Wrote and optimized SEO-friendly blog posts and web pages for client websites and BigOrange Marketing to improve visibility and engagement. 

  • Attends client KPIs, to create and adjust social media strategies. 

  • Optimized social media processes for copywriters, ongoing client communication, and strategies.

1-Tom-Plumber Global — Digital Content Specialist

May 2023 - February 2024

  • Produced social media video content, graphics, and copy for 20+ franchise accounts, maintaining consistent brand messaging.

  • Managed daily community engagement by responding to comments and DMs across platforms.

  • Planned, created, and optimized Meta and TikTok ad campaigns, including A/B testing.

  • Delivered monthly social performance reports to senior leadership.

@EveryBabeClub — Founder and Social Media Manager

February 2021 - January 2024

  • Founded and grew a personal brand into a community-focused educational resource.

  • Created and posted original photo, video, and graphic content; maintained consistent engagement strategies.

  • Developed skills in brand voice, content strategy, and audience insights.

EDUCATION + CERTIFICATES

University of Cincinnati - B.A. Psychology, 2017

Content Marketing Certificate - HubSpot, 2025

Social Media Marketing Certification II - HubSpot, 2025

Social Media Marketing Professional Certificate - Hootsuite, 2024 

Inbound Marketing - HubSpot, 2024

PLATFORMS, SKILLS, + TOOLS

  • Google Business Profile

  • Video editing

  • SEO 

  • Growth Strategy

  • Content Planning

  • Community Engagement

  • Franchise Social Media Management

  • Copywriting

  • Facebook, Instagram, TikTok, LinkedIn, and YouTube 

  • HubSpot 

  • Metricool, Hootsuite, Later, Sprout Social, Publer 

  • Canva

  • WordPress CMS 

  • Squarespace 

  • Mailchimp 

  • Meta and TikTok Ads 

NOTABLE ACHIEVEMENTS

  • Surpassed 2024 engagement in Q1: Surpassed total 2024 views, interactions, and engagements on BigOrange’s social channels in Q1 of 2025 alone after taking over content strategy and execution.

  • Grew TikTok by 20,000+ followers: Scaled 1-Tom-Plumber’s account from 8K to 37K in 6 months through targeted video series and engagement.

Contact us

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